These are the 3 core principles in my work.

Is it Engaging?

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

Is it Innovating?

"The only way to discover the limits of the possible is to go beyond them into the impossible." - Arthur C. Clarke

What story am I telling?

"Storytelling is the most powerful way to put ideas into the world today."

In my 15 years of professional experience covering marketing operations, project management, communications, and public service, these principles have been a part of every successful project and decision I’ve made.

If you’re engaging, if you’re innovating, and if you’re telling an impactful and effective story with your work then you are creating a compelling narrative that can inspire, influence, and drive growth. You are not only reaching your audience but also connecting with them, moving beyond mere transactions to build lasting relationships. This is not just marketing - it's transforming lives, one story at a time.